To track and measure PPC success, focus on six key metrics: These are Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return on Ad Spend (ROAS), Quality Score and Impressions. These are some of the key factors that our PPC advertising agency Dubai can assist in adjusting to get the result that is best for your campaign. These metrics will help in identifying which strategies need to be improved so as to make good returns.
1. Click-Through Rate (CTR)
CTR focuses on the click through rate which is the number of people who clicked on the icon after viewing the advertisement. A higher click-through rate CTR means that your ad is interesting, popular as well as appealing to the target group of the populace.
2. Conversion Rate
This metric tells you the proportion of consumers who make the intended action after getting to your advertisement. A high conversion rate thus indicates that users are responding well to the pages you have led them to and the adverts you provide.
3. Cost Per Click (CPC)
CPC reflects the cost that is charged per click on an ad being placed. CPC also assists you in controlling your budget as well as evaluating the productivity of your advertising expenses.
4. Return on Ad Spend (ROAS)
ROAS has therefore been established as a way of measuring revenue that is earned for every dollar that is used in advertising. In spite of that, this signifies that the more the ROAS is, the more profitable the campaign.
5. Quality Score
Quality Score is Google’s estimation of the relevance and quality of ads and the relevant landing pages. Thus, is possible to reduce the CPC as well as guarantee better ad positioning, increasing the quality of your score.
6. Impressions
An impression refers to how often the ad you place is displayed on the media channel. Recording the number of impressions gives the insight into how many times your advert was displayed.
7. Cost Per Acquisition (CPA)
CPA calculates the cost being incurred by you in getting a customer through the PPC ads. The tracking of CPA assists in establishing whether one is getting their money’s worth in the advertising departments.
8. Ad Position
Ad Positioning is the position of your ad on the search engine result page. The visibility increases with the elevating positions on the site and consequently, CTR will also affect the overall campaigns.
Bottom Line
When it comes to PPC campaigns, the frequency of analyzing these metrics will help maximize their performance. Working with a PPC advertising agency Dubai is also advisable because they can give the most effective tips and recommendations on how to progress further with the advertising campaign.